About Project
Yamaha Motor Co., Ltd. is a Japanese multinational manufacturer of motorcycles, marine products such as boats and outboard motors, and other motorized products.
Challenges
The current site was outdated and needed a complete revision both in terms of visuals and in terms of user experience. While working on the redesign, our team faced the following challenges:
New e-commerce capabilities should be integrated into the website.
The website should be designed as a template for different locations and languages. This is worth taking into account as some locations have their own specifics, and the length of the text in different languages is very different.
The new design should be designed with the specifics of the implementation of the current one in order to speed up the development process.
New types of products with new properties and characteristics should have been added to the site.
The design library was also outdated, and required a more flexible and new system to be built from scratch
My Role and Activites
Gathering requirements
Competitors analysis
Preparing responsive versions
Collaboration with BA, Dev & Qa teams
Presented solutions to main stakeholders
Creating prototypes and mockups
Design System maintenance
Long Story Short
The new version of the site with support for several dozen countries and languages has been successfully launched.
The e-commerce function has been developed from scratch.
A huge number of new products have been added to the site.
Bounce rate reduction: -16% after implementing a simplified navigation structure.
Increase in unique visitors: +32% after adding dditional content to the site
Average session duration: +27%
A new design library has been created to improve consistency and make it easier to continue to work on the site
Updating Navigation
Creating checkout flow with all restrictions and constraints
Successful E-Commerce Integration
Engaged in the seamless integration of e-commerce capabilities into Yamaha's website. This strategic enhancement resulted in a significant increase in users and expanded the functionality of the site to a wider audience.
Promoting products that are important to Yamaha
As an additional opportunity to engage users, a new sections have been added to highlight the experiences of people who own Yamaha products, competitions and more.
This helped attract new users to the site and keep those who visit the site periodically.
Interactive Prototypes
All component states are specified in detail to facilitate the work of the whole team
Feedback from Colleagues
Petr Grachev
Senior Developer
"As a developer, I can confidently say that working with Alexander was an absolute pleasure. His layouts were of the highest quality, and he was always easy to communicate with and find solutions alongside.
From my perspective, he is a highly skilled and qualified specialist. When asked if I would work with him again in the future, my answer would be an enthusiastic "Absolutely, yes!" This person is exceptionally good to work with."
Oleksandr Shekhovtsov
Business Analyst
"During the last five months, I have collaborated with Aliaksandr on the same project. He is always very committed and focused on details. He is a very communicative and responsive person who is always ready for help. He is a good listener and always listen empathetically to others."
Kostiantyn Hladkov
Design Manager
"I would absolutely work with Alexander in the future. He is an mature and clever designer. I felt very comfortable working with him and trusted his decisions, which always resulted in a high-quality outcome.
Aliaksandr has enough skills to lead design team taking into account his people skills, design maturity and collaboration with development team
He employs a win-win strategy and prioritizes finding the optimal solution for all team members. Additionally, he maintains a constructive and courteous demeanor even in challenging discussions."
