About the Project
Opportunities is the platform that stores the advertised positions across company, allows employees to filter them out and apply for.
Research Goals
Determine key business objectives
Determine the most important user needs and problems
Ideate how business objectives and user needs could match best
Understand the problems to be solved, ideate solutions
Condense research findings into appropriate UX deliverables
Establish a shared vision of the research finding, create a background of future activities
My Role
I participated in the preparation and implementation of each activity. I also was involved in creating the design strategy for this research.
I helped team leader organize the work of our team and also supervised the quality of the work. If necessary, I explained the best way to conduct this or that activity.
Activities
Conducting 3 Workshops
UX Audit
Interviewed 48 users
Value Proposition Canvas Creation
Creating 10 Personas
Collecting web analytics data
Creating 3 Customer Journey Maps
Creating prototypes and mockups
Long Story Short
The research revealed weaknesses in the business processes.
We discovered users' needs and pains. List of suggestions for improvement was created. The most problematic parts of the application were completely redesigned and tested on users.
Prioritised features and improvements with the product team for future development plan.
Bounce rate reduction: -35% after updating home page.
Conducting Workshops
Determine key business objectives
Determine key roles involved into the product lifecycle
Determine the most important user tasks
Determine the most critical user pain points
Condense the information about issues into a problem statements
Transform problem statements into research goals
UX Audit
Purpose: To evaluate the current platform's usability, visual design, and overall user experience.
Outcomes: Identified navigation issues and areas of friction for both employers and job seekers. Evaluated the visual consistency of the platform's interface
48 Interviews
Purpose: To gain insights into the needs, preferences, and challenges faced by both employers and job seekers using the Opportunities platform.
Outcomes:Uncovered common pain points such as difficulties in navigating the job listings and application process. Identified preferences related to job discovery, filtering options, and communication with applicants.
Creating 10 Personas
Purpose: To develop detailed user personas representing diverse segments of both job seekers, employers and staffing specialists
Outcomes: During the interviews, it appeared that some roles could be categorized into several different types of roles because they have critical differences. Mapped out specific needs, goals, and pain points for each persona.
Collecting Web Analytics Data
Purpose: To analyze user interactions, identify popular job listings, and understand user engagement patterns.
Outcomes: Discovered high-traffic areas of the platform and user preferences.
Identified drop-off points in the application process.
3 Customer Journey Maps
Purpose: To visualize the end-to-end user experience for both employers posting jobs and job seekers applying for positions.
Outcomes: Mapped out the user journey from job discovery to application submission. Identified areas of delight and potential frustration for users.
Value Proposition Canvas Creation
Purpose: To articulate and refine the unique value proposition of the Opportunities platform for both employers and job seekers.
Outcomes: Defined key value propositions, such as efficient job discovery, streamlined application processes, and effective candidate management.
Aligned platform features with user needs and expectations.
Updating the Current Interface
Purpose: To implement design improvements based on the research findings and enhance the overall usability of the Opportunities platform.
Outcomes:
Improved navigation, ensuring a more intuitive user experience.
Redesigned job listing pages, application forms, and communication interfaces.
Enhanced visual consistency and branding elements.
Olga Shynkar
Design Manager
"He has strong experience in UX researches and workshops conduction and initiation. Aliaksandr has good presentation, advocacy, and communication skills which were shown in building relations and establishing trust with different stakeholders, even when communication wasn't easy.
I consider Aliaksandr good in work planning and estimation, evaluate his ability to work in a team, and manage a small UXD team during research."
Hleb Valasiuk
Product Manager
"During work on the project, Alex has shown himself to be a responsible and reliable person. He's a great team player and has a strong customer-focus and solution-oriented mindset. Good understanding of complex product business logic. He can grasp complex matters very quickly and come up with solutions."
Nataliya Kutso
Designer
